Attracting Talent in a Digital Age
There has been no lack of buzz about “talent wars” over the last few years. Why?
For the most part, current talent attraction practices are insufficiently forward-looking and filled with depressing buzzwords like headhunting and talent wars. Decisions are still being made by looking back at “the way we’ve always done things” — even though the global talent crisis, roller-coaster digital transformations and continued uncertainty have rendered such comparisons virtually meaningless.
The times are changing now, and we currently live in shared and information economy with full transparency. It is time to refresh the approach to talent attraction with a more friendly and humane terminology. It is crucial to apply a new thinking and a further action in talent attraction and management.
Given the fact that top performers know their value, they are growing more footloose. Online job markets allow them to find new opportunities and to evaluate and compare the potential employers. The employers and clients used to be kings, but now the talents are kings as well. One sign is that many people now scour platforms such as Glassdoor to learn what current employees have to say about their job satisfaction, company culture, and lifestyle. Companies that don’t manage their branding and workplace reputations carefully or failing to engage their employees will find themselves on the losing side of an increasingly digital-reacting world of talent.
Go digital and increase output by up to 9 percent
McKinsey Global Institute research suggests that businesses deploying digital human resources platforms to their full potential could increase output by up to 9 percent.
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Profil International Offers a New Digital Talent Platform
Profil International now offers an innovative talent management platform to enable the human resources consulting companies and digital recruitment creatives to develop their talent attraction campaigns. The platform belongs to the new wave of digital tools which help companies to focus not only on attracting and hiring talents but also on assessing, selecting talents as well as managing, retaining, and developing employees. Employer image is boosted through continuous interactions with talents throughout the workshops and sessions.
Ceo for a Day Program was Powered Through Profil's Digital Platform
This platform has been utilized through the Ceo for a day program by Odgers Berndtson and its participating 15 companies in Turkey. It enabled the company human resources directors and CEOs to view the talent profiles and collaborate on the process.
Ceo for a day program enabled the participating companies to widen their talent pools, and powered Odgers Berndtson consultants to apply objective and fair selection through their scientific assessment tools and refine their recruiting and screening methods, and get into a relationship with their talents more effectively.
The main benefit was realized during the match of the right talent with the companies, helping Odgers Berndtson consultants and participating company executives to see the new capabilities of young talents, note their motivations and chart their intended career paths, and nurture the relationship of these next generation of leaders.
Top 5 Benefits Experienced in Ceo for a day program
The program consisted of rigorous selection methods and workshop sessions throughout its sourcing and selection phase. Here are the five ways where Odgers Berndtson consultants benefited through the platform.
1. Nomination through Referrals
Ceo for a day program included a nomination process for talent applications. The academicians, rectors and non-profit organizations nominated the talents during the application phase. All of these referrals were managed through the system’s ‘Referral’ feature, and branded communications were retained. Referral feature cut a significant amount of time on sourcing and screening of talents and furthermore helped to increase the visibility of the program throughout the universities.
2. Connecting and Sharing Data
Much of the data was collected through the digital application interface, including resumes, selection assessments, and interview notes. The whole process flow was defined in steps which were easy to follow and gave a clearer understanding of what that data meant for the program and enabled the consultants to make informed decisions. The process was presented in Talent Suite for talents to follow and Client Suite for participating companies to collaborate on results.
3. Ensuring Privacy and Getting Consent
Each talent and participating company executive had their own portal to access securely. Through the consent collection process, this time-consuming task was handled seamlessly and retained in the platform.
4. Improved Experience
With all of the talent information hosted on the platform and neatly organized into an online profile, participating companies could track the skills, profiles of talents through their Client Suite anytime and anywhere. Having a mobile-friendly platform in place to view all of that data makes it easy to analyze and collaborate, therefore improving the experience for participating companies.
5. Strategic Talent Management Process
Having a platform helped both Odgers Berndtson consultants and participating companies source, build a relationship, assess and select the real next-generation talents that everyone is after. By integrating tasks such as tracking applicants and making it easy to manage the daily tasks, the platform streamlined the whole talent management process, allowing the consultants time to focus on the candidates.
About the ‘CEO for a Day’ program
The 'CEO for a Day' program is designed to explore the promising future leaders and give them a chance to experience the business world from a CEO's perspective. Students will spend a full day working together with a CEO of a leading organization and come to an understanding of the responsibilities and challenges of today's leading executives and witness how these leaders create value in their organizations.
It is also a great opportunity for CEOs to better understand the factors that drive the new generation of leaders and motivate them. The 'CEO for a Day' global program, run by Odgers Berndtson, one of the world's leading institutions in executive search and evaluation, has achieved great success in thirteen countries to date. On its eleventh global year, the program is now launched in Turkey during the term of 2017/18.
Founded in 1965 and currently, with 50+ offices in 29 countries, Odgers Berndtson provides international senior management research and evaluation services to the world's most successful institutions, focusing on the selection and development of extraordinary management talent to direct and direct these institutions. The fastest growing international executive search/evaluation Odgers Berndtson, one of the company is a leader in and around Turkey.
Odgers Berndtson Turkey offers a unique combination of international best practice standards with local market knowledge since its establishment in 1998. It is one of the leading service providers to domestic and multinational corporations operating in Turkey particularly focusing on the CEO / Board Services, Executive Search, Executive and International Projects Assessment and Development.
For more information: http://www.odgersberndtson.com/en-tr
